'Our beers taste like Mexico': Latino craft brewers' special ingredients bring success

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'Our beers taste like Mexico': Latino craft brewers' special ingredients bring success
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Mexican American craft brewers José and Javier López, of Casa Humilde Cervecería in Chicago, brought the flavors of their childhood to their brews — and it's been a hit. - NBCLatino

CHICAGO — Born and raised in Chicago, José and Javier López said they carry the Mexican state of Durango in their blood: Since they were kids, they have been in constant contact with their parents' culture and traditions.

The brothers said they remember their car trips to Mexico, listening to the music of Los Tigres del Norte or Chalino Sánchez and stopping to buy nopales, or prickly pears.The brothers' sensory interest in the taste and smell of Mexican ingredients has borne fruit in their craft brewery,, located in Chicago's District Brew Yards. The Latino brothers offer 13 craft beers that combine Mexican traditions with the high standards of craft beer making and manufacturing.

Growing up in Chicago's Hermosa neighborhood, they learned Spanish and English at the same time, taking the best of each country and educating their palates with the flavors of Mexico. Latinos make up the fastest-growing segment of U.S. small businesses. According to the Stanford Graduate School of Business’ 2020,"The number of Latino business owners has grown 34% over the last 10 years compared to just 1% for all others, making LOBs the fastest growing segment of the small business ecosystem."

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