An ad for the postpartum recovery line Frida Mom was rejected from airing during the Oscars, raising controversy around why.
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She is visibly tired as she lifts herself from bed, and winces as she puts her feet to the ground. As her baby cries in the background, she manages to hobble over to the bathroom, clad in mesh underwear, and sits down to go to the bathroom. vaginal tearing during childbirth is more common than we realize. In fact, it happens in 53 to 79% of vaginal births in the US. Talking about this honestly is decidedlycommon, because for some reason it makes us all uncomfortable. Or at least, that's what we're left to wonder after Frida Mom's ad got denied."The ad you’re about to watch was rejected by ABC & the Oscars from airing during this year’s award show," a message at the start of the commercial explained.
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