Ad campaigns celebrating life after the worst of the Covid-19 pandemic are contrasting with rebounding infections, the spread of the highly transmissible Delta variant and renewed restrictions designed to fight the virus
.has been running a commercial during coverage of the Tokyo Olympics, for example, that shows a quinceañera finally taking place after a year’s delay. “Go anywhere,” the ad says. “Go get it.”
The new rise in cases means marketers should re-evaluate and likely pause the most optimistic campaigns, said Susan Credle, global chief creative officer of ad agency FCB, part of the
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