Opinion | Amira Rose Davis: Women's tennis and the French Open are about more than Serena Williams. - NBCNewsTHINK
. Sharapova’s race, sex appeal and “likeability” positioned her as a better brand ambassador, while Williams had to navigate the double bind of racism and sexism that made it harder to find footing in corporate sponsorships.
And while the tournament successes of both Williams and her sister, Venus, created opportunities for endorsements, some athletes, such as Anna Kournikova, were able to build a brand in spite of weak on-court performances. Kournikova benefited not only from her whiteness, appearance and sexuailty, but also by the late-’90s internet boom that built her imageThis approach to women’s athletics is not only offensive, it also hurts the athletes and the sport itself.
The next generation of women’s tennis stars feature a deep pool and promise many years of compelling tennis. But the hyperfocus on big names not only puts too much pressure on their shoulders, it also conditions future support on the performance of a few. This approach to women’s athletics is not only offensive, it also hurts the athletes and the sport itself.
Women’s tennis as a whole has been struggling for equal treatment. Beyond the hard-fought battle for e
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Inside Serena Williams’ Plan To Ace Venture InvestingTennis icon Serena Williams has been a trailblazer for more than two decades. She is now doing the same in Silicon Valley, investing in the underserved market of startups founded by women and minorities.
Consulte Mais informação »
Opinion | What the campaign to smear Robert Mueller says about William BarrOpinion | Mimi Rocah: 'Faced with the facts and the truth, Barr has done what many good defense attorneys do — attack the investigation and the investigator. But he's not a defense attorney.' - NBCNewsTHINK
Consulte Mais informação »
WTA 'extremely disappointed' by French Open semi schedulingWomen's Tennis Association boss Steve Simon has criticized French Open orga...
Consulte Mais informação »
French Open: Amanda Anisimova, 17-year-old American, loses in semis
Consulte Mais informação »