Opinion: My late father, Willie L. Morrow, was a Black hair care inventor and entrepreneur [Opinion]
He single-handedly hired over 200 people as they came to work every day, in one building located at 4165 Market St.
My dad took advantage of the fact that San Diego had been dubbed the Mississippi of the West. For my father, it was about economics. That’s how he dealt with racism. My dad said racism in San Diego afforded him to be the best barber in the city, the state, the country, then the world. Racism afforded him the opportunity to zero in on what his people needed. He did not fight with a fist, he created things; it was his way of dealing with racism through economics.
Back at home, I always knew why police officers, city officials, politicians and military brass treated our family so well. They respected Mr. Morrow. It had to do with the dignity with which he did business and how he treated people. It was inherited by my brother, sister and me. I believe that to be my most prized heirloom.
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