.tiffanycli: Microsoft’s Activision Blizzard deal means a concerning amount of more user data for Microsoft (and it already has access to quite a lot).
as well, potentially well beyond what it gathered with the discontinued Xbox Kinect console.
The Activision Blizzard deal will also mean a lot more user data for Microsoft . This is something that should concern all of us. The privacy risks related to data collection are compounded when a company is able to collect vast amounts of data from different sources, all on the same individual. It becomes easier for that data to fall into the wrong hands or lead to misuse or reidentification of private data.
Privacy and antitrust are intertwined. The larger and more powerful a tech company becomes, the more it is able to collect and use data from private individuals. Likewise, the more data a company has, the harder it is for other companies to compete. For example, if one company has access to billions of data points on user behavior and preferences, it is likely more able to meet consumer demand than a smaller company that lacks those resources.
The Microsoft and Activision Blizzard deal speaks to the great potential for profit in the gaming industry. But it also raises cause for concern. Even if this deal is allowed to go through, it’s another example of tech companies snapping up smaller companies in order to concentrate market power. Biden’s antitrust-savvy appointees are unlikely to ignore this trend, which means greater regulation is probably on the horizon.
As consumers, we deserve a market that provides innovation and opportunity. As individuals, we deserve digital rights like data privacy. And as gamers, we deserve to be able to fight for the Horde without having to worry about what Microsoft plans to do with our data.
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