Bud Light's response to controversy over its trans-inclusive ad highlights its empty pandering for profit.
that said, “We never intended to be part of a discussion that divides people,” as conservative media dragged Heinerscheid through the mud. Then came the news that Heinerscheid will be replaced.
The Bud Light/Mulvaney controversy was the latest illustration of the right’s long and increasingly obsessive and weird fixation with transgender people. Consumers of conservative commentary have been conditioned into needing ever more trans-related outrage to feed their obsession, and Mulvaney’s beer campaign hit the sweet spot.Mulvaney is popular with young folks, which many conservatives wish they were. She’s also a touch bit cringe in the way that social media influencers often are.
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