Operations in an Era of Radical Uncertainty

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Operations in an Era of Radical Uncertainty
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Operations have always been foundational to competitive advantage, but the nature of this relationship is shifting: Historically, the strategic goal of operations was to achieve scale in order to create a sustainable efficiency advantage. In recent years, winners have focused more on ensuring their operations and strategies were adaptive to changing and unforeseen circumstances, with resilience driving outperformance. In the era of radical uncertainty we are now entering, the next frontier of operations will be to enable optionality, which entails an even closer integration with strategy.

competitive advantage shifts over time

But resilience also needs to be thought of beyond operations — it’s a property of whole systems, not parts of systems — and firms need to take a broader approach. Measures also need to be taken beyond the company: By aligning their goals and activities with the broader business ecosystem and society, firms strengthen relationships with stakeholders that can be relied on in a crisis.

We are now entering an era of radical uncertainty, with multiple crises unfolding simultaneously across different scales and timeframes. As a result, firms must be prepared to adapt to a very broad range of plausible future states of the world – and they must be able to do so efficiently, given recently elevated costs of capital. In other words, they must flexibly combine both efficiency and flexibility considerations to thrive in this new era.

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