The White House is reportedly recruiting an 'influencer army' to convince people to get vaccinated
in vaccinated people, which has only exacerbated vaccine hesitance. But the CDC’s comms crisis has also been spurred by the agency’s inability to reach certain groups of people with its messaging—like teenagers., the White House is recruiting an “army” of TikTok stars, Twitch streamers, and YouTube vloggers in hopes that they might convince their fans—many of whom belong to an age group with theand dispel misinformation online in the process.
With the same goals in mind, many state and local governments have begun payingreports that the federal effort to enlist influencers began in January, when it occurred to White House officials that they may be able to leverage the same social media strategies they used to win Biden the presidency to get people vaccinated. In June, they began meeting remotely with online creators, equipping them with the information they would need to talk about the vaccine with their followers.
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