Shopify is extending into physical distribution, offering customers access to a network of dedicated U.S. fulfillment centers to store and ship consumer goods for online orders
Shopify is one of several startups and traditional shipping companies seeking to compete with Amazon’s expanding distribution system. Photo: Justin Tang/Associated Press By Jennifer Smith June 19, 2019 11:00 am ET E-commerce technology company Shopify Inc. is extending into physical distribution, offering customers access to a network of dedicated U.S. fulfillment centers to store and ship consumer goods for online orders.
Ottawa-based Shopify provides internet shopping platforms and other services that help companies sell items online. It has also branched into payment technology and hardware for use at retail stores and pop-up locations as more online businesses open bricks-and-mortar locations. Its customers include Unilever PLC, Kylie Cosmetics and footwear maker Allbirds Inc.
“Our aim is to make fast and inexpensive shipping the new standard on the internet,” said Shopify Chief Product Officer Craig Miller. The services are part of a growing array of operations that startups and traditional shipping companies have launched to compete with Amazon’s expanding distribution system, including a Fulfillment by Amazon business that ties its online marketplace for third-party sellers to its burgeoning network of distribution centers and transportation options.
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