Lionel Messi's arrival in Miami dovetails with a boost to the number of Apple's MLS Season Pass subscribers.
added more than 110,000 new MLS Season Pass U.S. subscribers on July 21, the day that Messi debuted with Inter Miami. The day before, it signed up 6,143 U.S. subscribers for the MLS Season Pass according to analytics firm Antenna.Jonathan Carson, chief executive of Antenna, said,"There is only one Lionel Messi, so this was a very big moment for the sport in this country. Sports are definitely star-driven but that has never before translated into an enormous subscriber bump.
Apple charges $12.99 per month for its MLS Season Pass or $25 for the season to those who also subscribe to Apple TV+. Those who aren't Apple TV+ subscribers must pay $14.99 per month or $29 per season. Season ticket holders to any MLS club received a free MLS Season Pass subscription this year.
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