Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.
He is the second notable Amazon Advertising sales execs to leave the company within the past year after Jeremi Gorman joined Snap in October.
According to Instacart, Dallaire will oversee Instacart's North American advertising business that works with 1,000 brands like consumer-packaged-goods brands to promote their products within Instacart's mobile app and website. In March, Amazon opened up advertising within its online grocery service AmazonFresh that competes with Instacart.
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