'Endless Summer,' which returns for a second season on June 15, drew 28 million viewers during its fall debut. 'Serialized content is working,' says Snapchat senior director of content Sean Mills.
from Mark and Jay Duplass’ DBP Donut. But it was only the beginning. Vanessa Guthrie, director of originals, points out that the first slate of shows had just one comedy. This summer, they’re launching two that are “wildly different.” It’s that diversity of programming that will help the company figure out what’s working.
But Snapchat’s approach has been a bit different than its competitors, focusing specifically on short, 5-ish minute length episodes, all shot in vertical video. Because of its young audience, the company is also more open to investing in up-and-coming talent than other platforms. For instance, Tessa Williams wrote all of
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