.alexander_olly on corporate Pride campaigns: 'The bare minimum approach makes me laugh'
Some argue that the interest of corporations in queer customers marks an important shift in representation for the community, while many others say that brands are marketing to queer people purely for profit margins, rather than taking a progressive stance.frontman Olly Alexander made his position on the matter clear over the weekend, as he posted a screenshot to his Instagram of an email from an unnamed corporate representative reaching out for promotion from the singer.
Alexander commented on the fact that this exact email was likely sent to multiple artists, with little to no information about the product included. “My manager has been getting requests like this every day,” he wrote. “I’m guessing it was emailed out to a bunch of people, no details on what this amazing pride collection is or what this big famous brand with lots of money plan to do with any ‘proceeds.
The singer further elaborated, saying that the sheer number of products pandering to queer consumers this Pride season was staggering. “No matter where you stand on corporate brand-Pride tie ins it’s hard not to feel this years 2019 pride collection of mouthwash, t-shirts banks and sandwiches has felt especially icky,” he wrote.
Alexander went as far as saying that corporations who donated a mere portion of their proceeds to LGBTQ charities are still not doing enough to advance queer acceptance during Pride month. “The bare minimum approach here makes me laugh,” he wrote. “Re-doing your logo in a rainbow and ‘dOnAtInG a PoRTiOn Of pRoCeEds’ is not enough!!!!). I wish brands would realize how embarrassing this kind of shit is.
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