Olivia Rodrigo’s “Brutal” Music Video Is an Ode to Y2K Beauty

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Olivia Rodrigo’s “Brutal” Music Video Is an Ode to Y2K Beauty
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It's a complete visual treat

with a menu of hair looks that, together, encompassed an era marked by playfully brash rebellion.

Upon entry into the video’s glitchy, throwback dimension, viewers are introduced to an array of Rodrigo avatars, each sporting a stylized wig and the exaggerated personality to match. At-first-glance references include ’00s pop-star peroxide and, setting the tone for the myriad of hairstyles to come.

All the work of Rodrigo’s go-to hairstylist Clayton Hawkins, the hair in “Brutal“ melded perfectly with the video’s artful digital masks. The result was a lesson in range, augmented reality, and referential beauty—and it’s a complete visual treat.

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