Ogilvy ad agency says it will keep working for U.S. Customs and Border Protection despite the concerns of some employees
By Alexandra Bruell July 24, 2019 2:48 pm ET WPP PLC’s Ogilvy won’t quit working for U.S. Customs and Border Protection, the advertising agency said in an internal memo responding to backlash over the account.
In his memo, Mr. Seifert described the agency’s CBP work as limited. “Our assignment focuses exclusively on hiring better and more diverse applicants across the CBP organization; it does not include any work related to CBP detention operations,” he wrote. Mr. Seifert said during the meeting that he could relate to concerned employees on a personal level, describing the human situation at the southern border as “horrific” and “abhorrent,” according to the transcript. He also told employees that his first wife was Mexican-American, and both of his sons are 50% Mexican, according to the transcript.
Ogilvy’s CBP contract is valued at more than $12 million, but is expected to generate only around $1 million in annual fees for the agency, according to the person familiar with the matter. The remainder is allocated to costs such as production and research.
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