Members of the ‘00s boy band O-Town have hit a snag in reclaiming their name. According to Universal Music Group (UMG), the group’s application for the “O-Town” trademark — filed by the current lineup of Jacob Underwood, Trevor Penick, Erik Michael Estrada and Dan Miller in 2017 — should not be allowed to move forward.
In a notice of opposition filed April 25, 2019, UMG claims that the “O-Town” mark is too similar to the recording giant’s own “Motown” mark and that the group’s application should be denied.
UMG further justifies its opposition by stating that the “O-Town” mark is “virtually identical” to the Motown mark “in sight, sound and commercial meaning,” and additionally claims that the inspiration for the “O-Town” mark was “widely reported” to be the Motown record label at the time the group was formed., who also managed acts including the Backstreet Boys and *NSYNC. That trademark was canceled in 2009.
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