The newest NWSL club announced its official name, badge and branding 👀 Say hello to the Bay Football Club, joining the league in 2024. wearebayfc More details from itsmeglinehan:
There are still a lot of footballing decisions and moves that the newest NWSL expansion club has to make, but Thursday’s launch of its new name, crest and brand was a promising start for its identity. Bay Football Club opted for simplicity when it came to their name, but the crest includes some thoughtful homages to their market by bringing the bridge elements into the crest. The website shows how they’re going to be able to leverage the design, from hype videos to the first round of merch.
“We will prove to you that women’s sports brands can be a global force. We have no doubt about that.”“We wanted to have a nod to tradition,” Wagner said. “I think one of the beauties of the game, the beauties of football, is that it has the ability to inspire and elicit passion that spans generations. And one of the things that we wanted to get across in our brand was this idea of timelessness, of being classic, of permanence, something that could have been around for a really long time.
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