Nutrafol’s cofounder and chief executive officer Giorgos Tsetis discusses the genesis of the brand, its partnership with Sephora and destigmatizing the conversation around hair thinning.
Tsetis ultimately opted for prescription drugs, a choice that resulted in a slew of negative side effects, including sexual dysfunction, over the course of nine years.
“The approach was pretty simple because I believe that we’re dealing with a lot of complex problems in the world, and in order to solve them, we need to approach it in a very simple way. Otherwise you’re not going to get better. That was one of our strengths because we’re not doctors and we’re not scientists, but we’re incredibly curious and extremely motivated to actually find a solution that was healthy and safe,” Tsetis said.
While Nutrafol has created a solution to thinning, destigmatizing the conversation around hair loss is a key tenet for the brand, which was acquired byin May 2022. While conversations around hair loss are more common now — especially following the COVID-19 pandemic — he believes there is still a taboo, especially for women, that needs to be addressed.
“We’re not approaching the problem from a place of fear. Fear tactics are very easy to apply in order to convert customers because out of fear people act. Our approach was never about doubling down on that type of emotion. We’re always coming from a place of empowerment and education,” Tsetis said.
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