NRA Files Suit Against Ad Agency in Rift With Key Partner

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NRA Files Suit Against Ad Agency in Rift With Key Partner
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The NRA has accused its longtime ad agency Ackerman McQueen of refusing to comply with demands to justify its billings, in an extraordinary public break with the gun-rights group’s largest partner

The National Rifle Association filed a lawsuit accusing its longtime advertising agency Ackerman McQueen Inc. of refusing to comply with demands to justify its billings, an extraordinary public break with the gun-rights group’s largest outside partner.

The lawsuit, filed late Friday, comes amid an unusual battle unfolding behind the scenes at the NRA’s 76-member board, which some say pits a small group of pro-Ackerman McQueen directors against other board members and an outside NRA attorney.

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