NPR podcast 'How I Built This' will arrive a week early on Amazon Music and Wondery
. As with earlier deals, episodes will stream ad-free if you've subscribed to Amazon Music Unlimited or Wondery+.
Wondery will also have the rights to YouTube-based video simulcasts as well as ad sales. NPR will still control radio releases, which will continue as usual. The strategy is familiar — ideally, fans of the business-focused podcast will switch to Amazon's platforms to listen as soon as possible, and will ideally turn into paying subscribers. The approach is less aggressive than Spotify's emphasis onFor NPR, this also represents the latest phase of athat includes subscriber-only perks. The public broadcaster is eager to boost its funding from online content, and pacts like Amazon's could play an important role in that growth.
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