Football Insider has been told by Kieran Maguire that Nottingham Forest signing a £14m sponsorship deal will boost the club's FFP situation.
I think they overpriced themselves last season by asking for £10million for the same type of deal.There wasn’t anyone willing to snap their hands off at that price, especially as they had such a modest start to the season.It counts towards FFP, and it is well-known that Forest have been very busy in the transfer market since their promotion.
“So it will give their recruitment budget a big boost, especially if they sign players on longer-term contracts so amortisation will reduce the costs.A deal worth £7million per season for a club of Forest’s stature is what I’d call a benchmark price.They’re not selling themselves short, but they’re also not extracting above market rates which is what I think they were trying to do last season.
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