The prospect of a London-based NFL team has never been more realistic, but there are a number of hurdles still to clear.
The NFL's annual foray in London came to an end on Sunday, but league executives remain convinced football will soon be able to call the British capital home for longer than just four weeks each year.
To put the figure into context, according to Pro Football Reference data that would make London the seventh-biggest market this season in terms of average attendance behind Dallas, New York—for both the Jets and the Giants—Green Bay, Denver, Kansas City and New Orleans."The fan base is here, the demand for tickets is here and the speed at which sellouts happen is incredible," Halpin adds.
"You walk in here and you just see it, it's state-of-the-art, it's top-notch," Chicago Bears coach Matt Nagy told reporters when asked about his impression of the new arena after the"You talk about doing things the right way, I mean, it blows you away. It's phenomenal, absolutely phenomenal." League executives are also eager to ensure the local fan base is strong enough to support not just ticket sales but media consumption around the sport.League data shows that overnight TV viewership in the U.K.—including Sky Sports'show—rose 32 percent year-on-year in 2018, while the broadcaster has seen its weekly ratings double over the past decade.
To minimise transatlantic trips, an expansion franchise would in all likelihood play eight home games in a row, followed by eight straight road games or vice versa. Once the novelty of an NFL team in London wears off, would fans snap up tickets if the franchise was failing?"We can't control performances for any team but one of the advantages we have in the NFL because of our model is a fair amount of parity and turnaround quickly one way or the other," he says.
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