NotCo's $1.5 billion valuation comes with big expectations by chloesorvino
When NotCo founder and CEO Matias Muchnick closed a nine-figure series C round of financing two months ago, he predicted that his company would be a unicorn by the end of the year. That milestone arrived far sooner than expected for the 32-year-old, who just raised an additional $235 million, which values his alternative protein company at $1.5 billion.
The markets have been moving that quickly, Muchnick says. His AI-powered NotCo, which had previously raised from the investment funds of Jeff Bezos, Danny Meyer and former McDonald’s CEO Don Thompson, closed its series D in just two months. It all begs the question of whether all these billionaires and investors were accelerating the market, to which Muchnick responded: “100 percent.”
Still, many investors forget how logistically difficult the food industry is to win at, consistently. Execution from here on out will be everything for NotCo, and Muchnick.
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