Apple's App Tracking Transparency will reportedly cause some more havoc to Facebook and other companies (before its impact gets mitigated).
As many of you probably know, Facebook was a loud critic of Apple's App Tracking Transparency feature upon its announcement and release, and that has, surprise, surprise, a reason. In 2021, Facebook lost some money due to those privacy features, andAnalyst says Facebook could lose $12.8 billion in 2022 because of Apple's privacy features
Towards the end of last year, Facebook's Mark Zuckerberg reported the company would potentially see a $10 billion revenue hit for 2022. Well, it seems this number may be a bit higher, at least according to an analysis byAccording to the research, Apple's App Tracking Transparency will continue to have an impact this year, but it should be lessening.
Pretty large sums, we might add. Interestingly enough, these sums represent in fact how much those companies and apps were actually relying on tracking you on the internet...
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