As fine jewelry further evolves into an important part of everyday life, Nordstrom is growing its offering to meet the moment.
Nordstrom is expanding its reach in fine jewelry. This week, the retailer launched a new fine jewelry experience both online and in select stores that shows customers a variety of jewelry options that fall within a wide range of price points.
“For the past few years, our fine jewelry business has had a lot of strength. Based on customer feedback we decided to widen our offering and bring in storytelling to help them understand how to buy and wear jewelry based on individual preference.
“We’ve seen all segments of the business, even trend-oriented jewelry, grow. I think fine jewelry is now a daily part of dressing for our customer. I would say our customer started incorporating fine jewelry a few years ago, especially with the growth of demi-fine, they seemed excited to bring precious metals into their wardrobe. Now we’ve seen a casualization of diamonds and those elements be mixed and matched with [lower-priced items].
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