Nominated for Nothing: The Academy should've made it rain on Hustlers
While the Academy ignored it, America made it rain on the film’s box office totals, as it pulled in around $105 million on domestic screens . In an era where female directors are still fighting to share an equal stage with their male counterparts in the industry,‘ success pushes the envelope a little further, at the very least widening the field for Scafaria’s path as a director while also bolstering the case for other studios to consider more women during the first round of hiring.
But, the film’s biggest achievement is its status as an old-fashioned cultural phenomenon. It’s a movie that, from the chemistry between its electric, buzzy stars to its dazzling trailers and killer soundtrack, became an unavoidable force on social media, inspiring memes and digital discourse from the moment its first trailer debuted online.
But, it’s okay if Oscar sits this one out. In the end, that just means more room in J.Lo’s fur for the rest of us.
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