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broke box office records last weekend, and left-wing Hollywood didn’t make a dime. Not one red cent. Nothing. Nil. Nada.Swift Inc. knew it had a hot property on its hands with this concert film, and rather than work through a Hollywood studio to distribute this hot property, Swift Inc. made a deal directly with theater chains like AMC. The result was astonishing.
Producers choosing to work directly with theaters is nothing new. This process is called “four-walling.” But until now, four-walling was a last resort for independent films after the studios all said no to a distribution deal.
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