New research warns of misleading and potentially harmful 'clean” food labels.
, the authors conducted what’s called a “scoping review.” This method involves systematically searching for and reviewing published evidence related to a broad question or topic. In this case, the authors focused on regulations or official guidance related to the use of “clean” as a food label. They conducted a review of FDA enforcement documents , as well as legal documents and publications that address the regulation of food in the U.S.
The authors found that the FDA provides no definition of “clean,” nor is there any current legal guidance on when “clean” labels can be used. That means pretty much any food producer can call their product “clean” for any reason at all. The researchers expressed concern about this lack of official guidance for several reasons.First, many consumers use a “clean” food label as a shortcut to determine that a food is healthy.
In some cases, consumers have taken concerns about the misuse of these types of food labels into their own hands. For example, the popular restaurant chain Panerafor false and deceptive marketing for the “100% clean” label that recently appeared on their menu. The take-home message is that consumers should be skeptical of labels that promise “clean” food. There is no standard, legal definition of the label, and many products that carry it appear to advance misleading claims. Beyond that, tagging food with emotion-laden terms like “clean” is a merging of
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