Food and Drug Administration officials issued guidance that says plant-based beverages don't pretend to be from dairy animals - and that U.S. consumers aren't confused by the difference.
The National Milk Producers Federation, an industry trade group, applauded the call for extra nutrition information on drink labels, but said they rejected the FDA's conclusion that plant-based drinks can be called milk because it's a "common and usual name."
The Good Food Institute, a group that advocates for plant-based products, objected to the extra labeling in a statement, saying "the guidance misguidedly admonishes companies to make a direct comparison" with cow's milk, even though key nutrients are already required to be listed. In recent years, the number of plant-based drinks has exploded to include dozens of varieties, including cashew, coconut, hemp and quinoa-based beverages. Although the drinks are made from the liquid extracts of plant materials, they are frequently labeled - and described - as "milks."
In the U.S., almond milk is the most popular variety, but oat milk has been seeing the fastest growth. Still, nondairy sales are dwarfed by traditional milk. Sales of refrigerated cow's milk grew to $12.3 billion in the 52 weeks ending Jan. 28, compared to $2.5 billion for nondairy milk, according to NielsenIQ.
In the past, lawmakers in dairy states have tried to get bills passed that would require the FDA to enforce a federal standard that defines "milk" as the product of "milking one or more healthy cows."AP Business Writer Dee-Ann Durbin contributed to this report.The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute's Science and Educational Media Group. The AP is solely responsible for all content.
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