The connection between scent, memory and perception are key in making 'new car smell' just right for customers.
Materials engineer isn't Tori Keerl's most interesting job title. She's also the Smellmaster at Nissan Technical Center In Farmington Hills, Michigan.
That expectation is different in other parts of the world. Each region has a different set of smell standards. European and Asian Nissans have different smells from U.S. models and from one another. "The fact that Nissan has people smelling every single surface to make sure it's in balance with the car makes perfect sense," she said."If there's too much of one of those smells, which are deemed unhealthy or unnatural, then people aren't going to feel good in the car, nor want to buy it."
Shaping a new scent, often for a specific car, takes about a year. That process begins by going all the way back to the inspiration behind the interior.
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