Nintendo is dominating the video game industry. The Switch console is expected to sell over 35 million units worldwide. We break down their success.
Today, Nintendo Switch is the fastest-selling console of the current generation, andNintendo is focusing on making games more portable, accessible, and just plain fun with the Switch.Nintendo has been doing great in the past year. The Nintendo Switch is the fastest-selling console of the current generation, and Nintendo sold more games than any other publisher during 2018. Six of the top 20 selling games in 2018 were actually Nintendo Switch exclusives.
Nintendo has built a cast of iconic characters with games like"Super Mario,""The Legend of Zelda," the Pokémon franchise. These characters have followed players across generations to different games, different consoles, and this is no more apparent than in"Super Smash Bros. Ultimate," which is a megamash of Nintendo characters. You've got Mario, Donkey Kong, Link, Zelda, Samus, Luigi, Yoshi, Diddy Kong, Marth, Roy.
I think that Reggie and the different marketing videos and silly demonstrations that they did really resonated with fans who were just as excited and crazy about the games. Seeing an executive at the top just as excited about a new Pokémon game, not excited to sell you a new Pokémon game but excited about the Pokémon, was just fun, and that was important.
Given the success of the Switch, we'll have to wonder where Nintendo's going next. The company is still supporting software for its other handheld console, the 3DS, and that came out in February 2011. So if that's any indication, the Nintendo Switch could be [around] for a very, very long time.
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