Nikki Yanofsky has unveiled the charming video for her new single 'Forget,' premiering exclusively with Billboard on Thursday (Jan. 30).
Billboard In the clip, the singer-songwriter recreates a series of viral memes to reflect her song's motivational lyrics.
"'Forget' is a song about the difference between the way we're seen and the way we see ourselves. It's about the importance of prevailing until the latter becomes your reality," Yanofsky tells. "My voice has always felt like an instrument for someone else to play...that had me feeling like a caricature of myself.
"No matter how hard I tried to be seen, I couldn't get through. I used memes [in the video] as a parallel; images of people we simply can't unsee, impressions of people we can't ignore."Black Sheep , which is set to be released May 8 via eOne Music. The forthcoming LP is the Canadian jazz-pop singer's first new music since her 2019 one-off single "Blowin' Smoke."
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