Female candidates must show toughness to prove they can compete against male rivals for a job that has only been held by men. But there’s also something of an invisible line that can’t be crossed for fear of being viewed as too tough and repelling voters.
Nikki Haley, former South Carolina governor and United Nations ambassador, takes the stage as she launches her 2024 presidential campaign on Feb. 15, 2023, in Charleston, S.C.
Sexism in politics is hardly limited to one political party, with women in public life often under pressure to appear “likable” in ways that aren’t expected of men. During a Democratic primary debate in 2008, a male moderator pressed Hillary Clinton on the “likability issue” in relation to her rival, Barack Obama.
Haley is one of only five Republican women to launch prominent campaigns for the office this century. By comparison, 12 Democratic women have been prominent candidates, including six in 2020, according to CAWP. The 12 include Clinton as the party’s 2016 nominee and a 2020 candidate, Kamala Harris, who became the country’s first female vice president.
Democratic Sen. Elizabeth Warren, the last of six women to drop out of the party’s 2020 presidential primary, referenced sexism as a factor, noting the two remaining hopefuls were white men. Trump said her problem was actually a “lack of talent” and called her mean and unlikable. Olivia Perez-Cubas is spokeswoman for Winning For Women, which formed to help elect more GOP women after Democratic women led a takeover of the U.S. House in 2018. She said the group wants to ensure the Republican Party is representative of the U.S., which means it needs more diversity, including more women.
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