Haley is the first in a long line of Republicans who are expected to launch 2024 campaigns in the coming months.
The announcement, delivered in a tweeted video, marks an about-face for the ex-Trump Cabinet official, whothat she wouldn’t challenge her former boss for the White House in 2024. But she changed her mind in recent months, citing, among other things, the country’s economic troubles and the need for “generational change,” a nod to the 76-year-old Trump’s age.
If elected, Haley would be the nation’s first female president and the first U.S. president of Indian descent. Haley never mentions Trump by name in the video, instead saying “the Washington establishment has failed us over and over and over again.” Haley leans into a call for “a new generation of leadership,” which has become the refrain of her messaging leading up to the launch.
She racked up a number of high-profile endorsements, including from the sitting South Carolina governor, Mark Sanford, and former Alaska Gov. Sarah Palin, a tea party darling. Shortly after Trump’s victory, he tapped Haley to be his U.N. ambassador, a move that rewarded Henry McMaster, the lieutenant governor who was the nation’s first statewide elected official to back Trump’s 2016 campaign. Haley’s departure cleared the way for McMaster to ascend to the governorship he had sought, since losing a bruising primary to none other than Haley seven years earlier.
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