Nike's polarizing Colin Kaepernick (Kaepernick7) ad wins Emmy for best commercial Emmys
a year ago, the former NFL quarterback is looking at the camera, and printed over the image is: "Believe in something, even if it means sacrificing everything. #JustDoIt."
Upon its debut, social media was alive almost immediately with a mixture of those who loved the move by Nike and supported it, and others who hated the ad and called for a boycott of the "anti-American" business. Kaepernick created a national firestorm when he began kneeling during the National Anthem in an effort to protest African-American inequality in America.
Since then, a number of players on nearly every NFL team have kneeled or raised a fist during the anthem for the same protest. President Donald Trump made the protest action one of his main talking points, going so far as to call any player who kneels a "son of a bitch" and demanding they be fired. Through his campaign, he also blasted networks for announcing they would not air the anthem portion of the pregame. That is the standard for most, unless it is a special circumstance.
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