The trademark infringement suit was filed in New York on Thursday.
Nike alleges that the use of unauthorized Nike-branded Vault NFTs will confuse consumers and “create a false association between those products and Nike, and dilute Nike’s famous trademarks.”The case represents one of the first major legal disputes to emerge in the realm of virtual goods. In the last few months, multiple brands have announced forays into the metaverse, either via virtual games, products or NFTs.
“The existing registrations that they have on these brands do not cover virtual goods because virtual goods was not a thing five or 10 years ago,” explained trademark attorney Josh Gerben of
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