With Victory Swim, Nike is making it much easier for athletes to swim at the elite level with cutting edge designs.
, delivering an homage to Sister Rosetta Tharpe and Big Mama Thornton, artists who not only gave the genre its grit and grind but shaped its renegade musicality. And then there was the blessed return of Shayne Oliver’s very fly and very queer line—partly inspired by drag ball culture — that had dominated the early 2000s, finding verified fans in Vashtie Kola and Virgil Abloh.
Muhammad, who won a bronze medal in 2016, has been swimming since she was five years old and she was one of the athletes Nike reached out to when it came time for testing. “I have tried on other modest swim and this is by far the most well done one I have come across,” she tells. “In my few decades of wearing a hijab, I have found that you’re always tugging and pulling at something to make sure nothing comes up when you’re swimming or your hair is not out.
During the creative process, Moore’s team discovered that, for this particular consumer and athlete, it was not only going to be about creating a body-conscious fit, but the suit also needed to be body-skimming.
Nike’s shift to modest swimwear is the kind of move that will undoubtedly draw ire from the same people who were angered by the burkini and Nike’s
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