Nike's Air Jordan 1 Chicago release will test efforts to rebuild trust

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Nike's Air Jordan 1 Chicago release will test efforts to rebuild trust
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Nike is about to face its biggest test as sneakerheads pounce on the new 'Lost and Found' Jordan 1, and the brand tries to rebuild trust with fans

The company will likely release more pairs than usual to make them available to more customers.Nike knows sneaker collectors are frustrated.

Thousands of sneakerheads will likely be left empty-handed this weekend because of high consumer demand for the classic colorway. Still, analysts said the company's work to make drops more fair is starting to pay dividends. to the hottest shoes than others. During the peak of the pandemic, as supply chains snarled and consumers had more money to spend, many models, including Jordan 1s and Dunks, were also difficult to acquire at retail. designed to help the most loyal customers get more access to hot sneakers, noting invitations to purchase the popular Air Jordan 11"Cool Grey" were sent to the"largest female-focused group yet and sold out in the first hour.

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