Ahead of the WorldCup and beyond, Nike has been pushing forward its innovation and offerings for female customers and athletes:
Author:Maria BobilaPublish date:May 28, 2019Updated onMay 28, 2019Ahead of the 2019 Women's World Cup in June, Nike has been pushing forward its innovation and offerings for female customers and athletes. Following a major reveal event of 14 national team kits in Paris back in March, the global sports brand debuted a new multi-designer collaboration on Tuesday.
Each of the designers' notable aesthetics are quite distinct throughout the collaboration, such as Serre's signature moon print on a bodysuit, paired with a bright green slim-cut jersey. Ahn took style notes from a traditional Japanese Happi coat, resulting in a sporty wide-and-straight-sleeved outerwear piece to be worn over a neon-colored sports bra emblazoned with the Ambush logo.
Compared to the rest of the collaboration, Magee's MadeMe designs stay truest to the traditional uniform, which includes a proper Nike Stadium jersey with the official US Soccer Federation crest. "I wanted this jersey to be sport first, fashion second," says Magee in an official statement.
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