With a $20-billion plus-size market, Nike wants to highlight the ‘full range of athlete figures.’
The athletic wear giant debuted curvy mannequins this week on the new women’s floor at its flagship store in London to showcase figures of all shapes and sizes.
“Highlighting a full range of athlete figures, the space shows multiple plus-sized and para-sport mannequins, a first for the city’s store,” Nike said in a statement to USA Today. Target TGT, +1.34% Forever 21, American Eagle’s AEO, -0.46% underwear label Aerie and Reformation, which sells at some Nordstrom JWN, +2.00% stores, introduced plus-size collections in the past year. Target drew praise last year for teaming up with Victoria Beckham for its Ava & Viv plus-size line, and continued its body positivity push this year with a new line of plus-size swimwear.
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