Nike and Adidas bet big on DTC over the past few years, but now both brands are pushing back into stores
. Both strategies focused on direct, digital sales. Nike's been building out its store fleet as part of the push. In 2021,
"Consumers in this day and age want to get what they want, when they want it, how they want it," he said. , including a September visit with wholesale partners on Nike's campus, the first in three years. "There's a lot of excitement. I would say, with our wholesale partners and what we can accomplish together," Donahoe said.
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