‘Nightmare Alley’ is getting a second shot at movie theaters — this time in black and white.
will receive a second theatrical release, this time in black and white. Following a lackluster performance at the box office its opening weekend of December 17— grossing just $2.8 million from 2,145 theaters — del Toro is determined to give The 1940s-set noir thriller faced several challenges at the box office, the biggest one being the omicron surge of
across the country. If people were hesitant to head to a movie theater before, the rapidly rising rate of infection certainly didn’t help. Another contributing factor was that The latter went on to gross $1.69 billion worldwide, proving that there were plenty of moviegoers willing to risk potential exposure for a superhero blockbuster — but not for a niche period film.
“The biggest curve was omicron, and there was no way we could battle that. Audiences were fearful,” del Toro told . The dismal turnout for the film inspired del Toro to bring the new black-and-white version to cinemas, resulting in sold-out screenings with frequent appearances from del Toro and cast members including Bradley Cooper. “This second release grew organically from interacting with audiences. It was very encouraging,” del Toro stated.
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