Nigeria elections 2023: How influencers are secretly paid by political parties

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Nigeria elections 2023: How influencers are secretly paid by political parties
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Nigerian politicians are hiring social media influencers to spread disinformation ahead of February's elections.

A BBC investigation has discovered that political parties in Nigeria are secretly paying social media influencers to spread disinformation about their opponents ahead of general elections in February.

"We've paid an influencer up to 20m naira for delivering a result. We've also given people gifts. Other people prefer to hear: 'What do you want to do in government, be a board member, be a special assistant?'," says Godiya."Godiya", a politician from one of Nigeria's parties, says influencers have been paid up to $45,000 for delivering a result

One influencer who asked not to be named - with almost 150,000 Facebook followers - told us he is paid by political parties to post completely false stories about political opponents. He says he does not do it openly but rather plants false stories through other micro-influencers he hires. In July, influencers widely shared posts associating Kashim Shettima, the APC's candidate for vice-president, with members of the Islamist militant group Boko Haram.

Those who shared this information included Reno Omokri - special assistant to former opposition President Goodluck Jonathan - who has more than two million followers on Twitter. "We use images that may not even be relevant to the story we are trying to spin. We can take pictures from East Africa in the 1990s in warzones and attach them to a tweet about how my ethnic group is being killed. When people get emotional they retweet, they like, and it gets traction," she says.

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