“Cobra Kai” had an explosive debut on Nielsen’s weekly streaming rankings, racking up 1.7 billion minutes viewed between its Netflix premiere on Sept. 9 and the end of the viewing…
,” with “The Rings of Power” beating its competitor for the second week in a row — though this time, by a smaller margin.
At No. 4, “The Rings of Power” was viewed for 1.2 billion minutes during the Sept. 5-11 viewing window, keeping even with its tally on last week’s streaming rankings, where it took the No. 1 position. “House of the Dragon” remained in fifth place but clocked 1 billion minutes watched, an increase from last week’s 781 million.
Being major genre projects based on world-famous intellectual property, the two shows have been pitted against each other in popular culture, but there will always be limitations involved when comparing their audiences. Premiering new episodes on different schedules and appearing on different platforms, both have their own mix of advantages and disadvantages.
Namely, in favor of “The Rings of Power” is the fact that it’s a streaming exclusive on Amazon Prime Video, therefore all of its viewership on U.S. TV screens is accounted for on the Top 10. But “House of the Dragon” airs on HBO’s cable channel in addition to streaming on HBO Max. This means that a significant number of viewers aren’t being factored in here — potentially as much as one-third of the show’s audience, based onwhen 3.2 million out of 9.99 million total viewers tuned in live on HBO.
At the same time, HBO’s release strategy for “House of the Dragon” is better suited for Nielsen’s measurement timeline. New episodes of the “Game of Thrones” prequel premiere on Sunday evenings versus Amazon’s Friday drops for “The Rings of Power. Therefore, the first two episodes of “The Rings of Power” were available to stream for the entirety of the Sept. 5-11 viewing window, while Episode 3 didn’t arrive until Sept. 9.
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