Nielsen Now Tracks Celebs’ Social-Media Touts of TV Shows

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Nielsen Now Tracks Celebs’ Social-Media Touts of TV Shows
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Nielsen is providing a new lens into how celebrities and talent can boost the exposure of TV shows on social media. The measurement company announced that its Social Content Ratings solution now me…

Nielsen is providing a new lens into how celebrities and talent can boost the exposure of TV shows on social media. The measurement company announced that its Social Content Ratings solution now measures talent promotion of television programs across Twitter, Facebook and Instagram. According to Nielsen, talent now drives nearly 60% of all social engagement [...]Ree Drummond will be offering Food Network viewers more hearty family meals for the next three years.

, has signed a co-development agreement for feature films, television shows and digital entertainment formats with German-based film and TV company Telepool. The move follows the acquisition of Telepool last year by Smith and Elysian Fields, a Zurich-based investment company. Westbrook, launched this year by [...

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