Several prime-time shows have hit recent ratings peaks as the majority of Americans have been ordered to stay at home, with little else to do apart from baking and playing favorite board games.
Just look at your own behavior and its not hard to argue with new Nielsen figures out Tuesday: Over the past four weeks, the number of minutes the average person spent streaming TV and movies
has jumped 36%, from 115 minutes to 156 minutes weekly, as more people have been ordered to stay home to combat the spread of the virus. And the figure has more than doubled from the equivalent March week last year, when the average viewer spent just 71 minutes a week streaming. In the 84% of homes that are capable, streaming represented 23% of total TV usage for the week ending March 22, up sharply from 14% last year.
Hulu on Monday said that over the last two weeks, dramas, movies and kids programming has been viewed more often, including its new original series"This is Us,""Law and Order: SVU" and"Grey’s Anatomy," while comedies and “comfort” shows including"Bob’s Burgers,""How I Met Your Mother" and"Brooklyn Nine-Nine" have also been popular.
Kids and teens now represent a higher proportion of streamed minutes – 21% of the total, up from 18% last year – as a proportion of the total. The largest group of streamers remains adults ages 35 to 54, who represent about 29% of all streaming, Nielsen says.
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