Nielsen asked the Media Rating Council to pause accreditation for its national TV rating service
PLC has asked the Media Rating Council, the media industry’s measurement watchdog, to pause accreditation for its national TV rating service, a move that would leave the measurement giant’s core product without the organization’s seal of approval for the first time since the 1960s.
“We believe hiatus is the best course of action at this time and will allow us to focus on innovating our core products, continuing to deliver data that the industry can rely on and ultimately creating a better media future for the entire industry,” Nielsen said in a statement.CMO Today delivers the most important news of the day for media and marketing professionals.
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