When ViacomCBS acquired Israeli pay TV channel provider and content producer Ananey Communications in April 2020, it touted that it was a “strong fit with the rest of our international networ…
“Israel is producing a lot of great content to the world, and the merger with ViacomCBS has been amazing for us, because now we are in a big family that really puts content in front of everything else,” Orly Atlas-Katz, CEO of Ananey and executive vp, ViacomCBS Networks Israel, tells. “And the mission of ViacomCBS is to unleash the power of content to everyone on all platforms. So we fit like hand in glove for this vision.
The ratings boosts it has provided across various Nick International markets has led the partners, asseason 3, the protagonists travel to an RV campsite to stop a deadly earthquake launched by criminals who want to steal raw diamonds from an underground deposit inside a nature reserve.
She continues: “The second thing is that Israeli writers have layers when they are writing a story. On, for example, we got a lot of reaction from parents who watch with their kids, because you have a layer for kids, but you also have a layer for the parents. Family viewing is very important and a key factor in kids programming today.”
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