'The swimwear for sale on some sites is frankly impossible for anyone with vulvas'
As if we didn’t have enough to contend with comparing our bodies to the hyper-photoshopped models forced down our throats at every turn online, fast fashion brands have set their sights on our private parts as they advertise swimwear modelled by women with seemingly non-existent genitals.
The brands in question – repeat offenders Shien and PLT – have been criticised on social media for portraying models who’ve not only had their cellulite and stretch marks removed, but also their entire vulvas as they pose in bikinis anatomically impossible to wear for anyone with sex organs. Offending items include Shein’s 'backless ring linked one piece swimsuit' which features a thong back and fetching inch of fabric to the front which would struggle to hide the modesty of a Barbie Doll – a comparison which has been drawn by hundreds of commenters on a Facebook ad for the item in question.
But it’s not just outraged social media users that have expressed their disbelief – NHS gynaecologist Dr Ahmed El Ghazim said the images could prove harmful to young women who are already vulnerable to unrealistic advertising imagery.MailOnline'We are now seeing more women coming in for surgery to get a perfect vagina. I've had many women coming to me concerned about the shape of their labia and I suspect it is to do with social pressure and possibly pornography.
'The pictures on fashion sites give young girls especially, an insecurity they do not need about their bodies, because the shape of the vagina does not affect functionality.'It’s not the first time fast fashion mega empire Pretty Little Thing has faced major backlash, most notably after former Love Islander Molly-Mae Hague was named
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